I've been coaching people to become a healthier version of themselves and get fit for almost a decade now, and every time I hear that phrase I instantly become aware of the fact that we have an uphill climb...
See, when you give someone feedback or try to offer them insight and they respond with "I know", what they're really saying is "I don't want to be helped."
Because if they know then why aren't they doing it?
I suspect that everyone reading this newsletter knows that a diet of processed food and soda isn't ideal for weight loss, fitness and/or health.
With a few exceptions, you pretty much know what foods to include and which ones to avoid.
But there's a BIG difference between knowing and doing...
The magic is rarely in knowing anything. It's in the application of that knowledge
Knowledge is NOT power... Applied knowledge is.
So, if you find yourself saying, "I know", stop yourself, take a deep breath, and ask yourself, "Do I really want to become the best version of myself?"
If the answer is "YES!", then stop talking about what you know and start focusing on how to DO IT.